Rotary Strategic
plan
ROTARY’S VISION STATEMENT
Together, we see a world where people unite and take action to create lasting change — across the globe, in our communities, and in ourselves.
As People of Action, we share a
strong sense of purpose.
More than a century ago, we pioneered a
new model of service leadership grounded in person-to-person connections.
Today, those connections are a network that spans the globe—bridging cultural,
linguistic, generational, and geographic barriers—and shares the vision of a
better world.
As People of Action, we understand
that fulfilling that vision
requires a plan.
This is Rotary’s plan for the next five
years: to increase our
impact, expand our reach, enhance participant engagement, and increase our
ability to adapt.
By helping to realize the goals of this
plan, you ensure a stronger and even more effective future for Rotary—a
tremendous legacy. Our plan is rooted in our tried-and-true values and builds
on the remarkable capabilities and spirit of Rotarians.
It is clear-eyed about the challenges that
Rotary and the world face. It protects the value of human connection in an age
of technology. It lays out a path for bringing great ideas to the forefront of
the global imagination of what’s possible.
And our plan will provide us with a
continuity of vision from year to year, keeping us moving toward fulfilling our
shared purpose.
PRIORITY 1
Increase Our Impact
People of Action are effective problem-solvers.
Why do Rotarians achieve so much? We invest in relationships. We
make decisions grounded in evidence. We know how to mobilize our networks to
create solutions that last. And we’re always learning from our experiences in
projects, clubs, and careers.
Throughout the fight to end polio, we’ve shown what we can do
when we draw on our collective strengths. We’ve created solutions that match
the people they serve. We’ve evaluated the results to learn from our successes
and setbacks.
This is a model we will use again and again in pursuit of our
audacious goals: educating the world’s children, ensuring equitable access to
water and sanitation, helping local economies grow sustainably, and so much
more.
Let’s seek out new ways to translate our expertise into making a
difference—in our communities and across the globe. Let’s prove that our impact
on the world has only just begun.
PRIORITY 2
Expand Our Reach
People of Action activate and inspire one another.
We know that our capacity to make a difference is larger when
more people unite with us. We want the world to appreciate our ambitious,
compassionate, and inclusive spirit—because when they do, they see that Rotary
is the source for the person-to-person involvement so many are seeking.
Told widely and emphatically, our stories give people hope that
the world can change for the better, inviting listeners to imagine themselves
as part of that change, too.
Let’s build connections and opportunities that will allow people
who share our drive to do the same.
PRIORITY 3
Enhance Participant Engagement
People of Action strive to understand the needs of others.
Just like the people and communities we serve, our participants
need to feel seen and heard. They’re seeking experiences that feel personally
and professionally relevant and fulfilling. When they see our dedication to
investing in them at every stage of their professional life, our participants
are eager to go the distance with us—even at a time when there are many other
options for networking and volunteering.
Let’s recommit to putting the needs, expectations, and growth of
our participants at the center of all we do.
PRIORITY 4
Increase Our Ability to Adapt
People of Action are inventive, entrepreneurial, and resilient.
We’ve shown throughout our history that we excel at finding new
ways to lead the world to lasting change. And we’ve proven in our own careers
that we know how to help organizations of every kind move forward. That’s why
new approaches to our organizing principles don’t threaten our sense of who we
are.
We’re ready to seek out fresh opportunities, create more paths
to leadership, open up our conversations to diverse voices, and simplify how we
operate—with confidence.
Let’s stay true to ourselves and stay ahead of change in our
next 115 years.
