Raising money Virtually is different than in person
Some thoughts.
10 Virtual
Fundraising Campaign Ideas
·
Device Drive. ...
·
Donations (Specific To COVID-19
Victims) ...
·
Digital Happy Hour. ...
·
Drive-Through Testing. ...
·
Pajama Ball / Virtual Gala /
Etc. ...
·
Travel Funds. ...
·
COVID-19 Information. ...
·
Virtual Run/Walk.
1. Device Drive
If we’ve learned anything from the pandemic as a
society, it’s that technology and internet access is essential to our everyday
life. If you work for a University or K-12, some of your students won’t have
access to remote learning. Allow supporters to donate their used equipment or
submit donations online.
2. Donations (Specific To COVID-19
Victims)
If you’re in the human services sector, chances are
your beneficiaries need your help now more than ever. Your regular services,
such as food drives or housing, are essential right now, as many Americans are
being furloughed or laid off. Starting a fundraising campaign specific to
COVID-19 relief will allow you to appeal to supporters who are likely grieving
their own loss as well.
3. Digital Happy Hour
Many nonprofits offer a free digital happy hour to
support local food and beverage workers displaced by COVID-19. Attendees learn
how to make cocktails from home while texting in donations and questions about
workers in need.
4. Drive-Through Testing
Nonprofits that provide free or low cost healthcare to
low income individuals are offering drive-through coronavirus testing. Those
who believe they may have contracted COVID-19 can register for testing without
having to visit a hospital.
5. Pajama Ball / Virtual Gala / Etc.
There’s no reason to cancel your upcoming gala,
luncheon, or other formal event simply because you can’t meet with supporters
in person. With Facebook and YouTube Live, you have the ability to broadcast
your event to “attendees.” Incorporate a live Q&A session so attendees can
participate by texting in their questions to guest speakers. Participants can
watch your presentation from the comfort of their homes, without needing to get
dressed up and drive across town. One upside to a virtual gala, your
organization saves money on overhead costs.
6. Travel Funds
As universities begin holding classes online, students
were forced out of on-campus housing. Some universities are even raising
donations to provide funds for students to travel back home.
7. COVID-19 Information
If your nonprofit is in the religious or education
sector, your supporters may be looking to you as a reliable source of
information. Provide supporters with a free fact sheet or a blog post.
8. Virtual Run/Walk
If you had an athletic event scheduled you can always
convert that event into a virtual one. Have participants pledge a specific
amount of miles they plan to run or walk on their own.
9. Emotional Support
One of the easiest ways to help your supporters is by
being there for them. Elderly individuals especially may be isolated from
friends and family. Nonprofits are dedicating an hour of the day to prayer or
offering free phone-in services for those alone in quarantine.
10.
Guided Learning
With schools out of
session many parents are struggling to balance their children’s education and
their own jobs. Some organizations are offering virtual guided learning
sessions for free.
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