Membership-Some thoughts
At zone it was mentioned that
most of our clubs are based on a specific idea or way to be a Rotarian. A lot
of the appeal of a club is the connection/interactions between Rotarians.
Friendships are established and that keeps you coming back to the club.
Some Rotarians invite lots of people to join and others not so much.
In any case there are three steps to get and retain new members 1) invite people to come to one or more meetings/gatherings and then invite them to become a member, 2) induct them into the club and 3) help them establish connections/interactions with other Rotarians so that they feel a part of it. We have left it to members to do 1) and we have left 3) to chance.
Some Rotarians invite lots of people to join and others not so much.
In any case there are three steps to get and retain new members 1) invite people to come to one or more meetings/gatherings and then invite them to become a member, 2) induct them into the club and 3) help them establish connections/interactions with other Rotarians so that they feel a part of it. We have left it to members to do 1) and we have left 3) to chance.
So what can clubs do to help.
1) Public events. Clubs can organize events which are open to the public and
are publicized. These can be cocktail hours, small service projects(packaging
gifts for children at the holidays), or any other planned event. Put it in the
paper, talk it up by members. Just informally do something together. Don't do
it solely to get new members, do it as part of the clubs' regular business but
open it up to the public. Mystic Rotary club has done this monthly, recently and gotten
11 new members. They had a series of small public events and invited people to
come. Eleven new members.
2) After a member is inducted
into the club we need to help her/him establish connections/interactions with
existing members or other new members. As part of the normal club process we
should ask new members and existing members to work together. This does not
have to be a big thing, it can be a small piece of a project or even just
dealing cards together or whatever happens during the regular meeting. The key thing is
to ask new members and existing
members to work together over a period of time. And we don't hit it off with
everyone, so do this with a bunch of different existing members for every new member.
So two things clubs can do 1)
have some small public events which are publicized and 2) invite new
members to work alongside multiple existing members on small projects and
tasks.
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